Style guides

The Outward Heart Matrix Style guides Ministry newsletters Artificial intelligence QR code basics Print resources Missionary agency overviews Choosing a…
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Print

A segment of your constituents will always appreciate the tactile value of ink on paper. Selective use with quality printing adds credibility and stability.

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Events & fundraising

Success favors a shared vision and past results over gimmicks, creativity, urgency and opportunities.

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Stewarding your story

God has given your ministry a specific role—Probably within your mission statement. Your outward activities should support your inner purpose.

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Brand development

Your logo and your “look” are the first impression you can never take back. Beyond your logo, your brand should have standards for everything from fonts, colors, terminology, photographic style, and more.

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Photography & videography

Understanding the importance of multi-media, and a few basic shifts in your process can bring vibrance and engagement. A modest investment in basic gear will serve you well.

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Digital real estate

Remaining relevant in web and social media trends can be daunting, but maintaining a presence where people are is important for the awareness of your organization.

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Correspondence

Key points of contact distributed by simple means with thoughtful frequency is critical. Gratitude with a personal touch goes a long way.

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